The student organization MTP – Marketing zwischen Theorie und Praxis e. V. regularly organizes the Digital Marketing Congress (DMC) to discuss new digital trends and challenges between companies, research organizations and students. On March 30th opportunities and risks of using big data analytics in predictive and prescriptive marketing were discussed in Mannheim under the motto “From predictive to prescriptive marketing”.
In addition to a commitment from Roche, Hays, SAP or RB, esatus AG was also represented at the event. In the Professionals-Workshop esatus AG discussed aspects of data protection and IT security that should be taken into account in every big data analytics project.
Dr. Kudra, CIO of esatus AG, also participated in the panel discussion at the end of the event.
We thank MTP e. V. for the once again very successful event and look forward to more formats of this kind.